Finding on the Internet
The Internet is not possible without search engines. Finding a needle in a haystack is statistically easier than finding a certain information on the Internet. Everyone knows, of course, from their own experience that information on the Internet is much easier to find, even though there are more pages on the Internet than straws in the proverbial haystack.
In the early days of the Internet, catalogs were created, where people gathered information and stored information in an orderly manner. Some of these catalogs, still exist and some might be even used. But now the search engines took over. Search engines automatically spider the whole web and build huge data sets.
We optimize the website so that they are found by search engines. However all search engines search for "good" content. So tell your stories using the expressions your target groups might search.